Design & Digital

Logo & Brand Identity

 

Logo Design

No matter what products or services your organisation offers, your logo is your brand ambassador. The more relevant and ‘stand out’ your design is the more your logo will talk for itself. To help you develop the right logo for you we begin by helping you understand why you need a logo.

We help you find inspiration for your logo by defining your brand identity and that of your competitors to determine any differentiators to help your logo communicate your values.

We then expand your identity into a style of design. Careful selection of typography and colours ensure your logo is well prepared to represent you in your market.

We aim to provide you with a well executed, distinctive logo that promotes your brand and its ethos.

On completion of your new logo we can then complete a full brand identity to establish a clear style of communication as you drive your organisation forward.

Ideation Sessions

At Cactus we start your logo journey with an ideation session. So whether you are just starting up or looking to update and evolve your current logo why not book an ideation session and get your journey started?

Brand Management

As a brand custodian you will be very aware that the relationship you have developed with your market is as much down to your product, price and objectives of your organisation as your logo and print styles.

Despite this, keeping your messages clear, concise and consistent can often be the most time consuming element of managing your brand. Feeding your sales teams, distributors and partners with all the marketing assets they constantly need is not always the best use of your time.

Inevitably sales teams are then tempted to source their literature locally which can weaken your brand image as variations begin to creep in. It is also not uncommon for this to lead to budgets increasing and wastage as two sales teams duplicate orders.

Our print & marketing portals have been developed to provide a one stop central location for marketing assets to keep you in control of your brand image and budgets whilst improving efficiency.

Your portal can be tailored to your requirements.

You can allow localised variations to your literature. Which means your partners in New York can order the same pull-up banners and brochures as your London branch and change the images and wording to suit the location.

You can save money with larger print runs kept in storage off-site to be called off as needed preventing wastage and saving you space. Budgets can be set for authorised users and you can receive a full inventory of stocks and budget usage when required.

A print & marketing portal provides an easy to find location for all your marketing assets from exhibition stands to business cards and branded umbrellas to social media content 24 hours a day, improving your efficiency.

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Reviews from our clients.

We have been delighted with the inspiration provided to us by the team at Cactus Graphics.  Their attention to detail and quality of output is amazing and we count ourselves fortunate to be looked after by them.

“We put our trust in Cactus to design and create completely new artwork, logo and brand guidelines for our start-up company – and we were so happy with the result. From start to finish, the team were a pleasure to work with. They listened carefully to our ideas and vision, and produced something absolutely superb for us. We were given lots of different options to look at in the early stages, and they were more than willing to make lots of small tweaks when we asked them to. The final product was stunning artwork, which was given to us in a variety of high quality formats, which we have been able to easily implement across our digital and printed marketing material, and our website.”Bluebird Logistics